A major part of my gig here at DUDE. be nice is creative direction. My goal has been to help build this unique brand and set a new standard in the fashion industry. A brand with an awesomely positive message can be super rad, fun to wear and these pieces can become some of the faves in your closet. We are rolling out some super cool stuff like sustainably made tees! The quality is amazing and it's way better for the environment. Yay, earth!
Someday (hopefully soon) we'll expand the brand to include other cool stuff like button ups, shorts, dresses - you name it, we wanna do it. This brand is for everyone. Really. It's for the lovers and the huggers, for the laid back beach goer, for the passionate city dweller, for the energetic change maker, for the silent types who'd rather say the most without saying anything at all, for the trendsetters and the jeans and tee type friends - we've got a little something something for you and everybody you know. Stick with us and let us dress you in something sweet...literally.