Build More Positive Communities

Stories that matter. Apparel you're proud to wear. Hope that won't quit.

Tired of the negativity? Us, too. Here's our remedy:

See the good

Watch our videos that will make you feel hopeful and inspired—not overwhelmed with more bad news.

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Shop the good

Be an influencer for good with merch that stands for something.  

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Bring out the good

Create positive news in your community with our DBN framework and custom apparel—perfect for schools and organizations.

Get Involved
The dude. be nice Hoodie (Unisex)Dude. Be Nice Square Logo Hat (Snapback)dude. be nice Retro Tee (Unisex)Retro Smiley Crewneck (Unisex)Limited Edition Retro Smiley Tee (Unisex)

Show what you stand for.

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How to create a ripple effect of hope in your community.

Be a part of something bigger—and better.

Check out these (free!) guides so you can bring DBN to your campus or community.

There will never be a time that humans won’t benefit from doing nice things for each other.