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    DBN Blog

    Style Tells a Story

    Style Tells a Story

    Our style is often an expression of our spirit and character. We can tell a story about who we are based on the clothes we wear. Really great, memorable style comes in lots of different packages. Whether you dig super high end stuff, vintage, or something in between - it's usually the pieces that come with a cool backstory that make us really go WHOA THAT'S AWESOME I WANT THAT NEED IT NOW.  
     
    We always say we're dedicated to making cool clothes and we are. On TOP of that, we want to inspire you and make sure you know that no matter who you are or where you're from that you MATTER. When someone asks "Hey, where'd you get that shirt?" You will say our name of course, but it won't end there. You'll get to tell them the DUDE. be nice story, YOUR story. Then I imagine you'd say "We matter, buddy. I'm grateful. I'm nice. You're amazing. I love you. This brand kicks ass. Who wants a hug?" Or something like that. ;)
     

    A major part of my gig here at DUDE. be nice is creative direction. My goal has been to help build this unique brand and set a new standard in the fashion industry. A brand with an awesomely positive message can be super rad, fun to wear and these pieces can become some of the faves in your closet. We are rolling out some super cool stuff like sustainably made tees! The quality is amazing and it's way better for the environment. Yay, earth!

    Someday (hopefully soon) we'll expand the brand to include other cool stuff like button ups, shorts, dresses - you name it, we wanna do it. This brand is for everyone. Really. It's for the lovers and the huggers, for the laid back beach goer, for the passionate city dweller, for the energetic change maker, for the silent types who'd rather say the most without saying anything at all, for the trendsetters and the jeans and tee type friends - we've got a little something something for you and everybody you know. Stick with us and let us dress you in something sweet...literally.

    Make Kindness Cool!

    Make Kindness Cool!

    If kindness is going to stick, you have to feel it! Overwhelming research suggests that the best way to develop kindness in young people is by actually feeling it, not just thinking about it. Anti-bullying and kindness weeks/months are well-intentioned, but I’ve come to discover a couple of issues with this approach: 1. They often don’t do a very good job of inspiring action, and 2. Just using terms like “anti” to describe what’s supposed to be a positive week is counterintuitive and has become cliché in the eyes of young people. Understanding this, my team and I decided to create a brand that makes cool clothes and inspires young people to treat others better.

    One of the ways DUDE. be nice comes to life is through the DUDE. be nice Project, which is a platform to get people stoked about doing nice things for awesome people in their communities. It encourages people to find those unsung heroes among us and recognize them in a super fun, creative, and meaningful way. Amanda from Loara High School in Anaheim, CA, said, “We always talk about doing nice things, now we are actually going out and doing it."

    In our celebrity-crazed society, often times our “heroes” are the people on the covers of magazines or that person with hundreds of thousands of social media followers. The DUDE. be nice Project encourages all of us to “zoom out” and identify the true heroes in our communities—the people who dedicate each day to making others feel special. We’re really good at praising people for outstanding academic and athletic achievement, but we often neglect to recognize people for outstanding character achievements.

    The DUDE. be nice Project helps us reprioritize the type of lifestyle that is truly admirable and will create a more happy life for ourselves and others. What if schools made it a priority to recognize compassion, honesty, and simple acts of kindness? Research suggests that young people would be more compassionate, unselfish, and more focused on other people. This initiative is a kick-starter to reinforce good character.

    We challenge you to create your own DUDE. be nice moments in your communities and share those stories with us - I think we all could use a little good news sprinkled into our daily lives.

    MTV Sits down with our CEO

    MTV Sits down with our CEO

    MTV's Joey Parker sat down with our CEO to chat DUDE. be nice and find out what this whole thing is all about. Read the interview right HERE.