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dude. be nice (DBN) was started in 2014. It’s our mission to inspire people to treat themselves and others better. You can connect with our brand by watching and sharing our videos, using our free resources to make DBN a part of your community (under the Get Involved Tab), or representing our mission by picking up some DBN merch right here at
Our first home was Ventura, CA, but we’re now based in Austin, TX by way of Whittier, CA.

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