We're an apparel company that is striving to set a new standard - inspiring people's fashion AND lifestyle. AtDUDE. be nice fashion and building more positive communities go hand in hand. DUDE. be nice comes to life through meaningful videos meant to be shared with anyone and everyone to bring some smiles and overall good vibes. Check out what we're talking about right HERE. As we grow with your support, we're committed to creating cool clothes and doing our part to show people, no matter who they are or where they come from, that they matter. Kindness, inclusiveness and gratitude will always be at the core of our culture.What you wear tells a story - we want to be a part of your story.